Snapchat is integrating into becoming the lead platform for a one stop shop experience.
Ever heard of 'WeChat'? That's okay, neither have I. 'WeChat' is the only app you need when you're in China, where is allows smartphone users to chat with friends, make those annoying doctor's appointments, pay bills, along other great features. Well Snapchat just rolled out a new update that puts them in the right direction to becoming the 'WeChat' of the United States.
In the new update, you can now stay in app to discover hours of operation, make reservations to your favorite restaurant, and be able to order a ride. Snapchat didn't just get into different business categories, they are working with popular apps within each service (Lyft for ordering rides, OpenTable for reserving tables) to deliver to your needs. Snapchat's CEO, Evan Spiegel, made a statement saying, "This experience is really only possible if you’ve created an ecosystem where people feel comfortable creating a huge amount of content and where people feel comfortable expressing themselves...We are just at the beginning of powering that experience." Snapchat already offers interesting features and benefits, such as music recognition, news stories, and the ability to send money (again, working with outside, specialized companies). So is a social platform for sending 'disappearing' photos as a way to communicate, able to become the only app you'll need?
Not so fast. As always, Silicon Valley's Goliath, Facebook, is on their tails in incorporating these features in becoming a one stop app; just with a broader reach. Alongside Facebook's audience being much larger than that of Snapchat, Facebook has an ease of access by more than one way of accessing the site. Facebook is also used more in business to business contexts, and more professional than Snapchat.
I like this idea of having just one app for everything, instead of hundreds of apps cluttering up my phone, time, and storage, I don't believe a one stop app will be successful (without buyouts). What I mean by that is that every company specializes in a certain category and does it well, maybe even sometimes across two or three product/service categories. For the most part, that's what makes the world go round and keep sanity to society. Otherwise, at that point you have a monopoly in the social media and application world,and as history shows, it's never a good thing. Also, each category of products or services have their leading brands or companies that add a trust and authenticity to that category.
So although, millennials and generation Z are the new and upcoming target market to reach, which social media platform will be able to prevail as the one stop app (if at all) here in the United States of America.
Not so fast. As always, Silicon Valley's Goliath, Facebook, is on their tails in incorporating these features in becoming a one stop app; just with a broader reach. Alongside Facebook's audience being much larger than that of Snapchat, Facebook has an ease of access by more than one way of accessing the site. Facebook is also used more in business to business contexts, and more professional than Snapchat.
I like this idea of having just one app for everything, instead of hundreds of apps cluttering up my phone, time, and storage, I don't believe a one stop app will be successful (without buyouts). What I mean by that is that every company specializes in a certain category and does it well, maybe even sometimes across two or three product/service categories. For the most part, that's what makes the world go round and keep sanity to society. Otherwise, at that point you have a monopoly in the social media and application world,and as history shows, it's never a good thing. Also, each category of products or services have their leading brands or companies that add a trust and authenticity to that category.
So although, millennials and generation Z are the new and upcoming target market to reach, which social media platform will be able to prevail as the one stop app (if at all) here in the United States of America.
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